Creating a visual design
We create visual design concepts for your website or application, applying colour, branding, visual emphasis and interaction principles.
Supporting the interaction design effectively
- Shows you several different ways of applying your brand to the website or application
- Gives you a choice of approach
- Supports the interaction design so that users interpret everything on the page the way they are supposed to.
What we do
We prepare two or three different visual designs and apply them to the home page of your website or application. Depending on your budget, we may apply them to a second-level page as well in this phase. Once you're happy with the design, we can apply them to additional page templates.
We can work with your current branding, or develop a new visual identity for your website or application, depending on your budget and requirements.
The design flows from your existing branding but does not necessarily exactly mirror your offline branding. Online branding has specific requirements (eg. to make sure interactive elements help users predict how they will behave, which parts of the screen should stand out more than others, etc).
Refining visuals
Next we flesh out the visual design based on feedback and apply it to selected second- and perhaps third-level pages of your site or application. You then have an overall look and feel for your website or application, including how various parts of the page work together.
The specific pages we choose for this exercise would typically demonstrate all the important features on your site or application, including all the various components, forms, boxes and so on.
What you get
In most projects you receive whole-page images of the final screens (eg. in Illustrator or Photoshop). However, we can also provide production graphics for you. This means we create individual graphics files for each part of the page ready for your technical team to insert straight into the website or application.
We can prepare:
- A visual design guide
- Production graphics (images ready to place into your content management system)
or:
- A visual design brief for your own visual design team to use in developing a visual concept.
