Origin Energy
Origin Energy Home page
In mid-2004, Origin was considering restructuring its website, and was keen to ensure it remained intuitive and effective. Hiser was asked to establish the most appropriate information structure for the site’s target audience.
How we learned what users expect and understand
Our research included card sorting with representative users from groups such as teachers, local government, media and investors, to:
- identify an appropriate categorisation for the proposed topics, to ensure visitors would be able to find desired content
- uncover any terminology issues – eg. jargon or wording likely to confuse or mislead visitors
- gain insight into the value of the topics to the identified user groups.
Result: a site that makes sense
Hiser’s research resulted in a customer-centric information architecture. Language was made more inclusive and personalised, and jargon removed to make ‘destination’ names within the site more predictable and appealing.
Hiser also mapped out the next steps for Origin to progress this work.
